Don't be boring: KCRW's Jennifer Ferro on building a brand people love

Name: Don't be boring: KCRW's Jennifer Ferro on building a brand people love
Uploaded: 2026-10-01T13:53:14+00:00
Duration: 33 min 45 s
Description: Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with Masters of Scale host Jeff Berman about how nearly two decades as the founder’s deputy taught her to lead, why she thinks we deserve a better internet, and how the best defense of getting ignored is simple: Don’t be boring.

About Jennifer

President of KCRW, a leading U.S. public media organization
Recently served as Chair of the NPR Board during a pivotal industry period
Shaped KCRW's vision for public service journalism and cultural programming
Recognized media and nonprofit leader focused on innovation and sustainability
UCLA Luskin School Fellow mentoring future public impact leaders

October 1, 2026 | 33:45

Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with Masters of Scale host Jeff Berman about how nearly two decades as the founder’s deputy taught her to lead, why she thinks we deserve a better internet, and how the best defense of getting ignored is simple: Don’t be boring.

Show Host

Jeff Berman

Chief Executive Officer, WaitWhat

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