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john_donahoe

When he became CEO of Nike in January 2020, John Donahoe had a game plan. But then lockdowns began and he had to adjust, assuming what he calls a “wartime” approach to leadership. Donahoe’s view is that, in crisis, top-down stewardship matters more than ever. To not only survive but come out in a stronger position, he is leaning into the brand’s legacy, his team’s strengths, and booming direct-to-consumer digital engagement.

“The world needs sport today more than any time in history, and Nike is at the epicenter of sport.”

— John Donahoe
About the guest:
john_donahoe

John Donahoe is the CEO of Nike. John took over at the storied company in early 2020, just before the pandemic upended everything. He quickly found himself shifting his approach to the job.

About the host:
bob_safian

Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.

Transcript of Masters of Scale: Wartime leadership
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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