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Tapping a new generation of consumers


The Drone Racing League has built a fanbase previously untapped by pro sports. President Rachel Jacobson, formerly an NBA executive, calls their fans “techsetters” – young, enthusiastic, techy fans who are “invested in what the future looks like.” It’s a demographic that loves the league’s positioning that intersects sports, entertainment, and technology. As Rachel says, companies that aren’t planning for future demographics of consumers will “age out really quickly.”

“Everything’s not always going to go right, but you have to put your work out and learn from it.”

— Rachel Jacobson
About the guest:

Rachel Jacobson is president of the Drone Racing League. The six-year-old league, which mixes real-life racing and e-sports-like simulations, reaches 250 million households across the globe, from the U.S. to China, and boasts 2.5 million TikTok followers – one of the largest sports franchises on the platform.

About the host:

Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.

Transcript of Masters of Scale: Tapping a new generation of consumers
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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