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Scaling when you’re already at scale


As the global chip shortage unfolded in 2021, Qualcomm’s engineers quickly redesigned their products – an effort that tapped into “every possible capacity we could find,” says CEO Cristiano Amon. Their story is a great lesson in how an established company can and must move with the speed of a startup.


“As the global chip shortage has crimped supplies for all sorts of goods, companies like Qualcomm are central in determining how broadly democratized technology can become.”