In 2021, Sarah Hirshland faced one daunting issue after another as the CEO of the U.S. Olympic & Paralympic Committee: pandemic disruptions, social action protests, sexual misconduct scandals, mental health stress and more. Through it, Sarah has motivated her team around a mission to reflect not just where America is now but where it’s going.

Branding is at the heart of any organization’s identity, product, and mission. That’s why brand relevance isn’t a nice-to-have — it’s a need to have. This special episode shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more.