Peter McGuinness
Founder
Peter McGuiness is the CEO of Impossible Foods, the fast-rising purveyor of plant-based meat. Impossible wants to remake the calculus of climate change by weaning the world off of animal meat. Previously, Peter was a leader at Chobani, where he helped remake the dairy aisle.
“These risk-averse companies that try to please everybody, they’re nothing to anybody. You’ve got to have a point of view.”
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A new era in the ‘meat culture wars'
Impossible Foods CEO Peter McGuinness
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Impossible Foods CEO Peter McGuinness
Waging a $1.4 trillion food fight
Impossible Foods CEO Peter McGuinness
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Impossible Foods CEO Peter McGuinness