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Lessons from an entrepreneur in Ukraine


Alyona Mysko, the CEO of a B2B startup in Ukraine called Fuelfinance, walks us through the lessons she’s learned while leading her company in wartime — sometimes working with her team from bomb shelters during the day. All of Ukraine is running like a startup now, she says: Each citizen takes the initiative to pick up what needs to be done.


“I wanted to talk with Alyona because doing business in a war presents obstacle after obstacle, with emotional, financial and management challenges.”