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Kickstart your users from passive to passionate


To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”


“At just the age of 33, Everette has been tasked with breathing new life into an established platform that has lost some of its shine.”