How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand.

Innovation is the lifeblood of the start-up — from product to processes and culture to creativity. But innovation is just as essential for scale companies. So how do you keep the innovation flywheel spinning at all levels of scale? The answer according to Linda Yates is to seed every level of your company with an intrapreneurial mindset. As CEO of Mach49, an incubator for large global companies, Linda shares her vast experience and strategies for injecting intrapreneurial thinking and bias-to-action across hundreds of large-scale organizations.

Taking risks can be the catalyst for immense scale or dire straits. Avoiding taking any risks at all leads to stagnancy and empowered competitors. The key is to know which risks are worth taking, and when and how to take them. This episode highlights the best conversations we’ve had recently about taking advantage of risk and how fortune favors the brave.

When is it time to double down on your instincts, and when is it time to open yourself up to feedback? Sometimes it comes down to a hard call… that you might get totally wrong. In Part Two of our episode with Patreon’s Jack Conte, you’ll hear how he was able to raise capital by telling his authentic story after a series of pitches that went disastrously wrong! And you’ll hear how his worst mistake as a founder helped him reconnect with Patreon’s mission and community, and build Patreon into a $4B company. How can being wrong accelerate your business? It takes running at the solution with insatiable curiosity.

We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One, you’ll hear about Bill Ford’s unusual entry into the family business.

It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But as CEO Sarah Levy says, Betterment approached this volatile space with long-term thinking. Levy, who became CEO in the midst of the pandemic, offers perspective on how new digital finance platforms are shifting the norms of the industry.

How do you best prepare for entrepreneurship? Reid Hoffman answers five burning questions from our Masters of Scale Members about tough pivots, growth targets, name changes and more. With Members Antoni Gruca (HEC-42 Launchpad), Krystal Lucado, Tudor Mihailescu (SpeechifAI, Inc.), Hoda Mehr (Stock Card), and Shamini Dhana (D/Sphere).

How do you respond when your own users resist your data? That question is top-of-mind for Nielsen CEO David Kenny. For decades, Nielsen has measured ratings and demographics across TV and media. But as industry norms shift to streaming, Kenny has had to revamp expectations, taking heat from traditional customers. As he notes, nostalgia is the opposite of optimism – it assumes a known past is better than an unknown future. Kenny is choosing optimism.

How do you expand to a country where you’re not located? What was the insight that led Reid from entrepreneur to investor? Host Reid Hoffman answers seven burning questions; and gives advice to a recent grad who wants to change the world.

CEO Libby Wadle looks back at J Crew’s heyday, to make the case that the best is yet to come. The key to refreshing the brand: circularity, making purposeful choices about sustainability in fashion.

What are the best fundraising options if you can’t access a major VC firm? When should you hire your replacement as CEO? Is blitzscaling still the best strategy in a context of uncertainty? Reid Hoffman answers critical questions from six entrepreneurs across many industries and stages of scale. Co-hosted by Anne Kave, Capital One Business.

Amid 2020’s Covid lockdowns (and sweatpants-only life), Rent the Runway ran into layoffs and furloughs. But as co-founder and CEO Jenn Hyman explains, the business saw a surprising rebound early in 2021, fueled by a consumer focus on sustainability. Jenn’s experience shows how accelerated change is remaking the marketplace.