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How great cultures are built and rebuilt

Burberry & Apple’s Angela Ahrendts, Uber’s Dara Khosrowshahi & Google & Schmidt Futures’ Eric Schmidt

Recorded live at the Masters of Scale Summit in San Francisco, three legendary culture-setters sit down with host Bob Safian to discuss how they’ve built and rebuilt great cultures at Apple, Uber, Google, and more.

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Using failure as a launchpad

MoviePass’ Stacy Spikes
After an infamous fall, MoviePass co-founder Stacy Spikes is back to try again, applying hard-earned lessons and a revamped model to meet the same goal: make theater-going a habit for a new generation. As a passionate Black entrepreneur, Stacy shares the hidden powers of being an outsider and how anyone can re-take control of their narrative to spark a new and exciting chapter.
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How great leaders respond in a crisis

Airbnb’s Brian Chesky
After guiding the company through a near-death experience, Airbnb’s Brian Chesky talks with Rapid Response host Bob Safian about what he learned and how responding to a crisis both reveals your character and teaches you what’s most important. Recorded live on stage at the Masters of Scale Summit in San Francisco.
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Lessons from the demise of BuzzFeed News

BuzzFeed’s Jonah Peretti
If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.
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Bonus: Stephen Colbert on DonorsChoose (The Complete Interview)

The Late Show’s Stephen Colbert
In June of 2020, executive producers June Cohen and Jordan McLeod sat down with comedian Stephen Colbert to discuss how, as host of The Colbert Report, Stephen pivoted a satirical run for U.S. president into a massive fundraiser for the nonprofit Donors Choose. They dive into how that presidential run came to be, and how Donors Choose helped Stephen solve the challenge of collecting “campaign contributions” without breaking federal election law. It’s a master class in “Yes-and”-ing your way to scale. Plus, Stephen describes daring his show’s parent company to stop him, when they tried to clip his electoral wings.
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Podcast: Episode 123: Masters of Scale

Build the right incentives

VIPKid’s Cindy Mi
Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.
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Risking an iconic brand — and $40b — in a race to go all-electric

Mercedes-Benz’s Ola Källenius
How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand.
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Podcast: Episode 120: Masters of Scale

Think like an intrapreneur

Mach49’s Linda Yates
Innovation is the lifeblood of the start-up — from product to processes and culture to creativity. But innovation is just as essential for scale companies. So how do you keep the innovation flywheel spinning at all levels of scale? The answer according to Linda Yates is to seed every level of your company with an intrapreneurial mindset. As CEO of Mach49, an incubator for large global companies, Linda shares her vast experience and strategies for injecting intrapreneurial thinking and bias-to-action across hundreds of large-scale organizations.
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Podcast: Bonus

5 ways to build your tolerance for risk

Taking risks can be the catalyst for immense scale or dire straits. Avoiding taking any risks at all leads to stagnancy and empowered competitors. The key is to know which risks are worth taking, and when and how to take them. This episode highlights the best conversations we’ve had recently about taking advantage of risk and how fortune favors the brave.
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Podcast: Episode 118: Masters of Scale

The Wrongness Playbook, part 2

Patreon’s Jack Conte
When is it time to double down on your instincts, and when is it time to open yourself up to feedback? Sometimes it comes down to a hard call… that you might get totally wrong. In Part Two of our episode with Patreon’s Jack Conte, you’ll hear how he was able to raise capital by telling his authentic story after a series of pitches that went disastrously wrong! And you’ll hear how his worst mistake as a founder helped him reconnect with Patreon’s mission and community, and build Patreon into a $4B company. How can being wrong accelerate your business? It takes running at the solution with insatiable curiosity.
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Podcast: Episode 108: Masters of Scale

The Refounder Mindset, part 1

Ford Motor Company’s Bill Ford
We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One, you’ll hear about Bill Ford’s unusual entry into the family business.
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Invest in first principles

Betterment’s Sarah Levy
It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But as CEO Sarah Levy says, Betterment approached this volatile space with long-term thinking. Levy, who became CEO in the midst of the pandemic, offers perspective on how new digital finance platforms are shifting the norms of the industry.
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