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Rachel Jacobson

Rachel Jacobson is president of the Drone Racing League. The six-year-old league, which mixes real-life racing and e-sports-like simulations, reaches 250 million households across the globe, from the U.S. to China, and boasts 2.5 million TikTok followers – one of the largest sports franchises on the platform.

“Everything’s not always going to go right, but you have to put your work out and learn from it.”

— Rachel Jacobson
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Featured in these episodes:
Rachel Jacobson, guest
February 3, 2022

The Drone Racing League has built a fanbase previously untapped by pro sports. President Rachel Jacobson, formerly an NBA executive, calls their fans “techsetters” – young, enthusiastic, techy fans who are “invested in what the future looks like.” It’s a demographic that loves the league’s positioning that intersects sports, entertainment, and technology. As Rachel says, companies that aren’t planning for future demographics of consumers will “age out really quickly.”