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Phil Knight

Phil Knight is the co-founder of Nike and its chairman emeritus. He’s the author of the NYTimes best-seller Shoe Dog; investor in Laika Studios; and a philanthropist, remaining involved with his alma maters, the University of Oregon and Stanford University.

“At one point, we thought, ‘Well, maybe we should try some advertising.’”

— Phil Knight
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Featured in these episodes:
Phil Knight, guest
November 10, 2020

Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a product just to drive up the bottom line. They focused on one thing: making an excellent product for people who believed in the edgy Nike ethos. Because they knew, when there’s a mismatch between product and market, the bottom usually drops out. Instead, they told the world who the are, and then did everything they could to find their ideal customers. And made history. Cameo appearance: Eddy Lu (GOAT).