Neil Blumenthal
Neil Blumenthal is co-founder and co-CEO of the disruptive eyewear company Warby Parker. Prior to launching Warby Parker in 2010, Neil served as director of VisionSpring, a nonprofit social enterprise that trains low-income women to start their own businesses selling affordable eyeglasses to individuals living on less than $4 per day in developing countries. A native of New York City, Neil received his BA from Tufts University and his MBA from Wharton.
“Crisis brings out clarity.”
— Neil Blumenthal
Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.
At Warby Parker, planning for the future has meant leaning into the present — from physical changes in their factory and stores that ensure social distancing to optimizing online vision tests. In May 2020, co-founder Neil Blumenthal shares their process for decision-making.
Branding is at the heart of any organization’s identity, product, and mission. That’s why brand relevance isn’t a nice-to-have — it’s a need to have. This special episode shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more.