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Melanie Curtis

Melanie Curtis is a professional skydiver and founder of How to Fly, Inc. and the Highlight Pro Skydiving Team.

Featured in these episodes:
Melanie Curtis, cameo
August 25, 2020

Casual fans come and go. But converts stick with you – and spread the word. The trick is knowing how — and WHEN — to convert skeptics into superfans. No one knows this better than Peloton Co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abound — especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted those skeptical customers — in their flagship fitness studio, in their stores, and on their at-home bikes — the feedback loops kicked in. After pedaling in place for years, Peloton rocketed up the hill to its 2019 IPO. Cameo appearances: Melanie Curtis (professional skydiver).