Julia Boorstin
Julia Boorstin is author of When Women Lead and CNBC’s Senior Media & Tech correspondent. She reports and conducts CEO interviews across CNBC programming, and plays a key role on CNBC’s bicoastal tech-focused program TechCheck. In 2013, she created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting private companies transforming the economy. She also helped launch CNBC’s “Closing the Gap” initiative, covering people and companies closing diversity gaps. Before joining CNBC, Boorstin was a writer and reporter at Fortune magazine, as well as a contributor to CNN Headline News.
“In order to succeed in this incredibly uncertain environment, the skills and strategies that women have always deployed are more valuable than ever for everyone.”
— Julia Boorstin
Despite only 8% of Fortune 500 companies with women CEOs, women leaders more often utilize leadership skills that are perfectly suited for the current business climate. Julia Boorstin, who created CNBC’s Disruptor 50 platform, argues in her new book When Women Lead that counterintuitive approaches used by women leaders can have a great impact on business, and can be learned by anyone. Julia, as a senior tech and media reporter, also offers her in-depth knowledge on big tech from Twitter, Meta, and TikTok.
Reid Hoffman and Bob Safian sit down once more to discuss how today’s hot-button stories are impacting business. The co-hosts address the key trends that all entrepreneurs should be up to speed on, from the travails of Twitter to the triumphant return of Bob Iger. Featuring PepsiCo’s Mauro Porcini, CNBC’s Julia Boorstin, and Color of Change’s Rashad Robinson.