Ju Rhyu is co-founder and former CEO of Hero Cosmetics. Hero Cosmetics was launched in 2017 with one product, Mighty Patch, as a test on Amazon. Now, Hero Cosmetics sells a box of Mighty Patch every 15 seconds in channels like Amazon, Target, DTC, Neiman Marcus, Goop, Urban Outfitters, Anthropologie and more.

She has been named to the Inc. Magazine 2019 Female Founders 100 list and was named a Yotpo 2019 Amazing Woman in Ecommerce.