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Jennifer Sciubba



If you’re in the business of scaling, whether you know it or not, you’re in the business of demographics, says Jennifer Sciubba. In her book 8 Billion and Counting, she talks about demographic trends like fertility, mortality, and migration, and how fast they change — much faster, in fact, than our thinking changes. Understanding this data can help us think faster and avoid assumptions, as we make the investments and decisions that shape the future.

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August Capital’s David Hornik
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Demographer Jennifer Sciubba
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