Jennifer Sciubba
Demographer
If you’re in the business of scaling, whether you know it or not, you’re in the business of demographics, says Jennifer Sciubba. In her book 8 Billion and Counting, she talks about demographic trends like fertility, mortality, and migration, and how fast they change — much faster, in fact, than our thinking changes. Understanding this data can help us think faster and avoid assumptions, as we make the investments and decisions that shape the future.
If you’re in the business of scaling, whether you know it or not, you’re in the business of demographics, says Jennifer Sciubba. In her book 8 Billion and Counting, she talks about demographic trends like fertility, mortality, and migration, and how fast they change — much faster, in fact, than our thinking changes. Understanding this data can help us think faster and avoid assumptions, as we make the investments and decisions that shape the future.