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Gayle Smith

Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2 singer Bono.

“Is this not the moment to modernize and reboot? Because we’re going to see a lot more of these transnational threats, these crises that sweep over the whole world in waves.”

— Gayle Smith
Featured in these episodes:
Gayle Smith, guest
April 30, 2022

Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.