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Deron Triff

Co-Founder & Chief Business Officer


Deron is the co-founder and Chief Business Officer of WaitWhat, the media organization behind Masters of Scale, Meditative Story and Spark & Fire. Prior to co-founding WaitWhat in January 2017, Deron served alongside June Cohen on the executive team at TED where he built nearly 100 partnerships that grew TED’s audience to over 100 million per month. His love and unique skill set for creating successful partnerships resulted in hits like the TED Radio Hour on NPR, TED Weekends on The Huffington Post, TED in Cinemas with Fandango, TED Shows on Netflix, TED English with National Geographic Learning, and international collaborations throughout Asia, Latin America, The Middle East and Europe. Deron negotiated significant funding for TED-Ed from Google and a joint venture with Simon & Schuster to relaunch TED Books, among other collaborations that brought millions of dollars in new annual revenue. Prior to TED, Deron served as Vice President of Digital Ventures for PBS, where he launched the kids cable network Sprout. He holds an MBA degree from McGill University in Montreal.