You need more than a good product to scale – you need strong rituals that help build your culture, cohere your team, and home in on your targets. Shishir Mehrotra learned this when he scaled YouTube to a billion hours of watch-time each day. In his new role as CEO and founder of Coda, he’s learned to constantly ask: What old rituals are holding us back? And what new rituals can we create together that keep us all moving forward?