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Build the right incentives

Cindy Mi

Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.

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When the moment chooses you (Part 1)
President Barack Obama
The secret power of onboarding
Canva’s Melanie Perkins
How to find your big idea
Spanx’ Sara Blakely
Do things that don’t scale
Airbnb’s Brian Chesky
How Main Street retailers are out-pivoting big-box giants
Faire’s Max Rhodes
Risking an iconic brand — and $40b — in a race to go all-electric
Mercedes-Benz’s Ola Källenius
Don’t be a unicorn, be a dragon
Techstars’ Maëlle Gavet
Expand your definition of leadership
CNBC’s Julia Boorstin
How to harness risk
New Georgia Project’s Stacey Abrams
Urgent lessons from a cyberattack
SolarWinds’ Sudhakar Ramakrishna
How mission fuels risk-taking
Illumina’s Francis deSouza
Take bigger risks
MetricStream & Nordstrom’s Shellye Archambeau
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Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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