Politics and entrepreneurship have much in common: Both versions of scale leadership require strategic patience, hard work, a clear vision of a better future, an unshakable belief that you can bring that future to life – and the ideal opportunity to make it all come together. President Barack Obama sits down with Reid Hoffman in Part 1 of our two-part episode on finding the right moment to act, and when the moment chooses you.
Onboarding isn’t just for employees. The step-by-step process to join a product or company lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. First, onboard early users to her product; then, onboard investors and employees to help her build her values and her vision.
To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women’s wardrobes transformed.
If you want your company to truly scale, you first have to do things that don’t scale. Handcraft the core experience. Serve your customers one by one, until you know exactly what they want. That’s what Brian Chesky did in the early days as co-founder and CEO of Airbnb. He shares their route to crafting what he calls an “11-star experience.”