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Balancing data with gut feeling


After record-shattering drops in revenue from Covid-19, JetBlue had to rethink every plan and every assumption. Joanna Geraghty, JetBlue’s president and COO, shares how they built a new system for flexing the business, to ramp up when demand rises, finding cost cuts but no furloughs. Decisions rely on brand-new types of data — as well as gut feeling.