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Balancing data with gut feeling


After record-shattering drops in revenue from Covid-19, JetBlue had to rethink every plan and every assumption. Joanna Geraghty, JetBlue’s president and COO, shares how they built a new system for flexing the business, to ramp up when demand rises, finding cost cuts but no furloughs. Decisions rely on brand-new types of data — as well as gut feeling.

“We want to be there for those who have to travel.”

— Joanna Geraghty
About the guest:

Joanna Geraghty is president and chief operating officer of JetBlue.

About the host:

Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.

Transcript of Masters of Scale: Balancing data with gut feeling
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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