Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.


Each episode begins with a clever, entertaining tale that sets the stage for Reid to reveal a theory he has about scaling. It then unfolds like a detective story as he tests and turns the idea with some of the most iconic masters of scale on the planet.


It’s a program that easily jumps fields, connecting the dots between the stories of famous founders, all with the aim of illuminating big concepts and simple hacks that can change everything. Using a pocket recorder, we hear Reid record spontaneous ‘notes to self’ to noodle his theories outside the boardroom doors. And unexpected guests pop in and out of the show to share their own fascinating parallels that lend further proof, or counterpoints, to the theory Reid is demonstrating.


At the end of each episode we come full circle to where we started – a notion, theory, or hunch that starts to make a lot of sense. Much more than just an interview show, this is a genre-defining series on how to think boldly and differently about the world.

Photography by David Silverman.

Reid Hoffman is the host of Masters of Scale. An iconic Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale an organization from zero to 100 million users or more. He’s a partner at Greylock Partners and co-founder of LinkedIn. He serves on the boards of Airbnb, Convoy and Microsoft. Read more in his extended bio on Linkedin.



From June Cohen and Deron Triff — the team that led TED’s media enterprise over the past decade — WaitWhat is the first-of-its-kind content incubator that develops and nurtures original media properties until they achieve great scale, and are primed to spin off. We combine exceptional creative and distribution know-how to bring genre-defining media into a world hungry for originality, authenticity and optimism. We love creating stories that matter to people, and most especially stories that capture those “wait, what? ” moments that light you up and make you feel alive… inspiring your desire to share with others.


Executive Producer

June Cohen

Deron Triff

Supervising Producer:

Jai Punjabi

Editor at large:

Bob Safian


Chris McLeod

Adam Skuse

Jennie Cataldo

Jordan McLeod

Katharine Clark Gray

Halley Bondy

Cristina Gonzalez

Ben Manilla

Original music and sound design:

Ryan Holiday

Daniel Nissenbaum

Sound design, mixing, & mastering:

Bryan Pugh

Audio editing:

Keith J. Neilson

Special Thanks To:

Chris Yeh

Elisa Schreiber

David Sanford

Saida Sapieva

Adam Hiner

Emily McManus

Kelsie Saison

Tim Cronin

Sarah Sandman


Hello [at] MastersofScale [dot] com


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